Our Team

Our Team

Rick Omohundro - eye care consulting, marketing and management

Rick Omohundro

Rick is the founder and president of Professional Vision Group. He began his career in the eye care business while studying Accounting at Marshall University. As a student, he was a part-time dispensing optician. Eventually he assumed the business manager responsibilities for a corporation that ran and operated a wholesale lab and small chain of retail stores. At Southern Optical he rose through the ranks as an Area Sales Consultant, Key Accounts Manager, and finally, Director of Practice Enhancement.

Rick provides practice support in the areas of management, financial planning and consulting, mergers, and more.

Chris Morris - eye care consulting, marketing and management


Chris received his bachelor’s degree from the award-winning Page Pitt School of Journalism at Marshall University and received his internship training at C&P Telephone Company of West Virginia. While in school, he worked part-time at Pearle Vision Center as a dispensing optician and later at a Lenscrafters store in Charlotte. As a Sales Consultant with Varilux Corp. he was awarded District Sales Consultant of the year.

Chris provides practice support in the areas of practice automation, organizational behavior and team building, advertising, public relations, medical documentation and coding, design services, and more.

Rene Small - eye care consulting, marketing and management


Rene Attended the University of North Carolina -Wilmington, Guilford College, Greensboro Technical Community College, and still takes various continuing education courses. Her past experiences includes Sears Telecatalog Center in Greensboro where she rose through the ranks as a Customer Service Representative, Troubleshooter and Service Specialist, and eventually Trainer and Supervisor.

Rene uses her extensive education and work experience to run the headquarters of Professional Vision Group. Rene coordinates the administrative support of clients and territory managers, accounts receivable, scheduling, and more.

Bob Tatum - eye care consulting, marketing and management


Bob is a licensed optician with more than 25 years of experience. A native of Greensboro, Bob has been a sales consultant for Luxottica, Marchon, Varilux, Charmant and Zeiss Labs.

From wholesale lab technician to sales management, Bob has worked in all aspects of the eye care industry and has a wonderful grasp of what makes a practice thrive. He maintains his NC Opticians’ License and realizes that to teach, he must first put people at ease while maintaining a professional disposition. With his numerous contacts across the country, Bob is a great addition to the PVG team and will use his decades of experience to guide successful practices in the areas of sales, staffing and marketing.

Teresa Sowa - eye care consulting, marketing and management


Teresa Sowa joined PVG in 2014. As an owner-operator she helped build million+ private practice from scratch. She has 30 years of hands on experience in retail management, merchandising, and wholesale.

Teresa has a knack for sales and getting growth results in private practice. She will use her decades of experience in and outside of this industry to guide successful practices in the areas of sales, staffing, management, and marketing.

Alicia Sims - eye care consulting, marketing and management


Alicia Sims is an ABOC Optician with more than 25 years of experience in private practice, optical laboratory, frame sales, and Transitions. While with Transitions, she won the Highest Sales Growth in 2010, the Rep of the Year Award in 2011, and the Award of Distinction in 2012. Prior to that she owned and operated her own optical dispensary.

A native of Ohio, Alicia is a certified speaker and enjoys teaching and connecting with people. She knows that a positive staff experiences creates a positive patient experience. Her passions include team building, optical sales and merchandising, and motivation.

Josue Esquivel - eye care consulting, marketing and management


Josue has worked for retail and private practices since 2004. He spent the first 6 years becoming knowledgeable in needs based selling and lab finishing. In 2009 he was promoted to Optical Director in one of Northern Virginia's leading private practice where he managed 5 offices and was responsible for various functions which included increasing revenue, staffing, negotiating with vendors, overseeing two in-house finishing labs, and staff training.

Josue strongly believes in positively influencing and motivating staff to run a more successful practice. This custom has allowed him to establish great relationships with staff, owners, and doctors, while increasing revenue.

Donald Henry - eye care consulting, marketing and management


Shortly after graduating with a BA in Psychology and Business from the University of Central Florida, Donald began his optical career working in private practice as a dispenser and business manager. After 10 years of business experience in independent optometry, Donald worked in sales for Transitions Optical, where he received an Award of Distinction in 2013.

Donald has a passion for developing teams and coaching independent optometry practices to reach their full potential in the areas of sales, marketing, staffing, and management. He believes that a motivated and well-trained team is a competitive advantage in today’s marketplace, and is a pre-requisite to creating the ultimate patient experience.

Don Barton - eye care consulting, marketing and management


Don attended Reading Area Community College, Stetson University and York College of PA where he received an A.S. degree in Ophthalmic Science plus a bachelor’s degree in Business Management. He worked as a dispensing Optician in both private practice and retail. Don was the owner of Barton Optics, a wholesale lens manufacturing lab, growing to over $1 million in sales. Don sold the business in 1998 allowing him the opportunity to work as a sales consultant and manager for Homer Optical lab.

Don’s 30 years of optical experience as a dispenser, owner, sales consultant or manager, hasn’t softened his passion for the optical industry. He is driven by his relationships and the success of others and is eager to face new challenges every day.