Month: May 2016

Relationship Marketing

I think it is no accident that market share of private practice optometry is expanding.  Why does our market grow while private pharmacies and hardware stores disappear? To me, the answer is obvious.  When it comes to eye care and eyewear products, no one can replace the relationship of the locally-owned and operated eye care […]

Persuasion Momentum

Why do private practice optometrists see 2/3rd of the eye exams and sell less than half of the glasses in our industry? I think the answer is very simple:  It is all a matter of momentum. Momentum is defined simply as mass in motion.  The bigger the mass or the faster the motion, the stronger […]

The “Four Question” Performance Review

According to the Washington Post, in an effort to streamline what can become a laborious, negative, and in many ways ineffective and inefficient, performance review process, Deloitte, an international HR consulting firm, is getting away from the long supervisory and peer-reviewed performance evaluation processes. Now there are four simple questions: 1. Given what I know […]

Billing (SCODI, or “OCT”) and other Services for the Management of Glaucoma

Billing Scanning Computerized Ophthalmic Diagnostic Imaging (SCODI, or “OCT”) and other Diagnostic Services Together for the Management of Glaucoma Most Medicare carriers revised coverage determination at the end of August for billing Scanning Computerized Ophthalmic Diagnostic Imaging (SCODI, or “OCT”) and other diagnostic services together for the management of glaucoma. Retinal images, extended ophthalmoscopy and […]

What My Dad used to Say

All my life I have resisted the urge to say “things were different when I was growing up” or “young people these days are not as appreciative or hard-working as they used to be.”  I didn’t want to sound like my dad.  He held positions of leadership in local government, the military and a utility […]

The Six F’s of Great New Year’s Resolution

The new year is a great time to formulate and stick to resolutions that improve your life and that of the people around you.  A friend, business associate, and fellow “resolution fanatic,” Dr. Chris Owens, discovered these “six F’s” as a way to organize a comprehensive set of resolutions. Your resolutions can be organized around these […]

F.A.I.L. is not failure

Don Barton, PVG expert and long-time industry guru, shared these acronyms that he picked up on the road: FAIL – means First Attempt In Learning END – means Effort Never Dies If you get NO as an answer, it simply means Next Opportunity. It really is all in how you look at it!