gkantsios

Make your social media content more effective and engaging

Make your social media content more effective and engaging

A common misconception among business social media users is that it provides a great way to throw some free advertising up and gain more exposure for the brand.  With billions of people around the world using social media it should be a part of the overall digital marketing plan.  However, before we truly know how […]

Opportunities for Eye Care Practitioner Employment, Buy ins, and Buy Outs

Opportunities for Eye Care Practitioner Employment, Buy ins, and Buy Outs

We have been in the business of helping private eye care practices since 1989.  We visit the practice once a month and deliver on site evaluation and implementation of growth strategies, management systems, government compliance, and marketing systems like our Get Discovered online presence program.  In between visits we provide coaching and support for the […]

Showing the Love: Appreciation is the Fuel of Motivation

Showing the Love: Appreciation is the Fuel of Motivation

According to Inc. magazine, showing appreciation is not just a nice thing to do, it goes a long way toward increasing motivation, productivity, and morale.    When we interview people for positions on an eye care team, we will ask “What motivates you?” and most of the time the answer is “appreciation.”  I think  most leaders […]

Polarized sunwear represent a “double whammy” of potential to raise your average Revenue Per Patient

Polarized sunwear represent a “double whammy” of potential to raise your average Revenue Per Patient

Only 6% of all prescription eyeglass lenses are polarized, representing an enormous potential for growth in your average optical sale.  Second pair sales are a challenge in our industry, with some sources citing average second pair sales as low as 13%. These facts help you position sunwear in your office: Polarized sunwear is not just a […]

Billing OCT and Fields through the stages…

Billing OCT and Fields through the stages…

Most Medicare carriers revised coverage determination at the end of August for billing Scanning Computerized Ophthalmic Diagnostic Imaging (SCODI, or “OCT”) and other diagnostic services together for the management of glaucoma. Retinal images, extended ophthalmoscopy and B-scan cannot be billed in conjunction with SCODI. For suspect or mild glaucoma (stage 1), fields and SCODI are […]

The Six F’s of a New Year’s Resolution

The Six F’s of a New Year’s Resolution

The new year is a great time to formulate and stick to resolutions that improve your life and that of the people around you.  A friend, business associate, and fellow “resolution fanatic,” Dr. Chris Owens, discovered these “six F’s” as a way to organize a comprehensive set of resolutions. Your resolutions can be organized around these […]

Several of Our Southern Cities Lead Job Recovery

A report filed for the U.S. Conference of Mayors shows many major cities lead the pack for jobless rate recovery since the recession, according to USA Today.  Vibrant Southern cities have or will soon recover from the jobless rate caused by the recession in 2008. Charleston, SC recovered spring of last year followed by Raleigh which […]